Microsoft: Share House
Wunderman
Entry Information
Category: Information TechnologiesCountry where program ran: AustraliaDate program started/ended: Feb 2010 – Apr 2010
Product Description: Windows 7 is Microsoft's latest operating system software for PCs.
Advertiser/Client Name: MicrosoftMedia Channels: E-Mail and Instant MessagingPrintOther
Strategy
Microsoft's new operating system Windows 7 launched in late 2009.
In 2010, Microsoft wanted to continue momentum following this launch, by reaching a broad consumer audience.
Target audience: Consumer
All computer users. Primarily PC-users, but including those who may be at risk of switching to competitive computers...