Windows 7: Share House

Microsoft needed to promote its Windows 7 operating system to Australian consumers. Noting that the operating system's sharing features were especially attractive to students, it launched a campaign that encouraged students to help promote the product.

Microsoft: Share House

Wunderman

Entry Information

Category: Information TechnologiesCountry where program ran: AustraliaDate program started/ended: Feb 2010 – Apr 2010

Product Description: Windows 7 is Microsoft's latest operating system software for PCs.

Advertiser/Client Name: MicrosoftMedia Channels: E-Mail and Instant MessagingPrintOther

Strategy

Microsoft's new operating system Windows 7 launched in late 2009.

In 2010, Microsoft wanted to continue momentum following this launch, by reaching a broad consumer audience.

Target audience: Consumer

All computer users. Primarily PC-users, but including those who may be at risk of switching to competitive computers...

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