Heart of the City: Beautify Your City
Colenso BBDO
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: November 2010
Product Description: Heart of the City exists to foster and promote the welfare of the business community of the Auckland Central Business District (CBD). This includes promoting the city as a destination for shopping, dining and events as well as assisting the council with improving the overall appearance of the CBD.
Advertiser/Client Name: Heart of the CityMedia Channels: Direct MailOther
Strategy
The correct disposal of rubbish is...