Heart of the City: Beautify Your City

Heart of the City, an organisation representing the central business district in Auckland, New Zealand, needed to help solve the problem of businesses improperly disposing of garbage.

Heart of the City: Beautify Your City

Colenso BBDO

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: New ZealandDate program started/ended: November 2010

Product Description: Heart of the City exists to foster and promote the welfare of the business community of the Auckland Central Business District (CBD). This includes promoting the city as a destination for shopping, dining and events as well as assisting the council with improving the overall appearance of the CBD.

Advertiser/Client Name: Heart of the CityMedia Channels: Direct MailOther

Strategy

The correct disposal of rubbish is...

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