The Danish Road Safety Council: The Wake-Up Call
Bates Y&R
Entry Information
Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: 01.03.2010-09.03.2010
Product Description: This was a public awareness campaign focused on increasing seatbelt usage among mainly drivers of vans.
Note 1. Danish law requires all drivers and passengers to wear seatbelts.
Note 2. This was a three year campaign (2009-2011), but this entry is only related to the 2010 activity.
Advertiser/Client Name: The Danish Road Safety CouncilMedia Channels: OtherWebsite:www.sviner.dk
Strategy
Marketplace challenge:
Even though seatbelt use is required by...