The Danish Road Safety Council: The Wake-Up Call

The Danish Road Safety Council needed to convince truck drivers to comply with seatbelt laws to help save lives.

The Danish Road Safety Council: The Wake-Up Call

Bates Y&R

Entry Information

Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: 01.03.2010-09.03.2010

Product Description: This was a public awareness campaign focused on increasing seatbelt usage among mainly drivers of vans.

Note 1. Danish law requires all drivers and passengers to wear seatbelts.

Note 2. This was a three year campaign (2009-2011), but this entry is only related to the 2010 activity.

Advertiser/Client Name: The Danish Road Safety CouncilMedia Channels: OtherWebsite:www.sviner.dk

Strategy

Marketplace challenge:

Even though seatbelt use is required by...

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