Operation Care Package: Sock It To Me!
Fund Raising Strategies
Entry Information
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 8/27/10-3/31/11
Product Description: Operation Care Package is a non profit, all volunteer organization which sends tens of thousands of care packages to deployed American troops throughout the year.
Advertiser/Client Name: Operation Care PackageMedia Channels: Direct Mail
Strategy
Marketplace challenge:
Have you ever heard of Operation Care Package? Neither had anyone else. Headquartered in a borrowed office in tiny Joliet, Illinois, it's a safe bet that no one outside a 10 mile...