Operation Care Package: Sock It To Me!

Operation Care Package, the charity for the U.S. armed forces, needed to raise money to send care packages to American troops overseas.

Operation Care Package: Sock It To Me!

Fund Raising Strategies

Entry Information

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 8/27/10-3/31/11

Product Description: Operation Care Package is a non profit, all volunteer organization which sends tens of thousands of care packages to deployed American troops throughout the year.

Advertiser/Client Name: Operation Care PackageMedia Channels: Direct Mail

Strategy

Marketplace challenge:

Have you ever heard of Operation Care Package? Neither had anyone else. Headquartered in a borrowed office in tiny Joliet, Illinois, it's a safe bet that no one outside a 10 mile...

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