FedEx: Cup Global Golf Sweepstakes

FedEx, the global courier service, needed to generate interest in the U.S. for its FedExCup Global Golf Sweepstakes competition.

FedEx: Cup Global Golf Sweepstakes

BBDO New York

Entry Information

Category: Business and Consumer ServicesCountry where program ran: United StatesDate program started/ended: 7/12/2010-9/12/2010

Product Description: The FedExCup Global Golf Sweepstakes. Consumers were invited to enter by playing an immersive game at FedExCup.com. Winners receive a golf getaway to an international destination.

Advertiser/Client Name: FedExMedia Channels: PrintTV/Video/Radio

Strategy

Marketplace challenge:

The 2010 FedExCup Global Golf Sweepstakes marketing campaign was launched with two objectives: to generate entries for the sweepstakes and, as an underlying goal, to generate leads for FedEx's...

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