FedEx: Cup Global Golf Sweepstakes
BBDO New York
Entry Information
Category: Business and Consumer ServicesCountry where program ran: United StatesDate program started/ended: 7/12/2010-9/12/2010
Product Description: The FedExCup Global Golf Sweepstakes. Consumers were invited to enter by playing an immersive game at FedExCup.com. Winners receive a golf getaway to an international destination.
Advertiser/Client Name: FedExMedia Channels: PrintTV/Video/Radio
Strategy
Marketplace challenge:
The 2010 FedExCup Global Golf Sweepstakes marketing campaign was launched with two objectives: to generate entries for the sweepstakes and, as an underlying goal, to generate leads for FedEx's...