Royal Mail: Lolxperiment
Proximity London
Entry Information
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: 14/01/11 – 14/211
Product Description: Royal Mail is the national postal service of the United Kingdom. 'Social Mail' is the term used to describe personal mail- i.e. letters written by and sent between individuals.
Advertiser/Client Name: Royal MailMedia Channels: E-Mail and Instant Messaging
Strategy
Marketplace challenge:
Like any traditional postal service, the Royal Mail of Great Britain has a problem. In a digital world, young people – their future customers – don't value...