Following wealth sirens of the global economy

Melanie Howard

Since the 2008 banking crisis and recession, the mood of the country has been one of austerity. But the mega-rich still influence aspirations, says Melanie Howard.

Following wealth sirens of the global economy

Melanie HowardFuture Foundation

AUSTERITY HAS prompted widespread shifts in behaviour away from the frothy consumerism of the Noughties. So it seems paradoxical to suggest we turn our attention to the activities and shopping choices of the 2% that own more than half of the world's total domestic wealth for ideas and inspiration of what is coming next.

Trendspotting in the 1980s meant hanging about on street corners to predict which branded goods were about to become the next must-have designer label or sports shoe to benefit from the global wave of...

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