Entrepreneurs: How to pick a winner

Successful entrepreneur, Luke Johnson, acknowledges that researching the psychological make-up of entrepreneurs is difficult, but here he offers some tips on how to identify, and make the most of, potential.

Entrepreneurs: How to pick a winner

Luke JohnsonRisk Capital Partners

ENTREPRENEURS ARE a poorly understood breed. If academics, investors, civil servants and politicians were more familiar with the entrepreneur tribe, returns on capital would improve and industrial policy would be more effective. Founders are by nature individualistic and hard to analyse. Literature on the subject is neither extensive nor profound; given the importance of entrepreneurs to job and wealth creation, it is a costly omission. Academics have tried over the decades to categorise entrepreneurs to provide insight into their motivations and likelihood of success.

For example, Robert Hornaday...

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