The game experiments - Researching how gaming techniques can be used to improve the quality of feedback from online research
Jon Puleston GMI Deborah Sleep Engage Research
BACKGROUND
Over the past four years, GMI and Engage Research have been on a journey together, exploring ways of improving the feedback from online surveys by making them more engaging for respondents. Over this period we have conducted over 100 research-on-research experiments with a range of end-user clients and explored a wide variety of techniques.
Over the course of these experiments we learnt how important the design and ergonomic flow...