Enlightened gardens - Innovation beyond the obvious

Philips Lighting needed insights into garden needs with the potential to really make a change in the garden lights market and was therefore integral for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers, designers).

Enlightened gardens - Innovation beyond the obvious

Ank van Ophoven, Pamela Pauwels and JochumStienstraNetherlands

INTRODUCTION

Logic will bring you from A to B. Imagination brings you everywhere. (Albert Einstein, 1879-1955)

A mind, once stretched by a new idea, will never return to its original dimensions. (Oliver Wendell Holmes, 1809-1894)

And the times, they are a changing. (Robert Allen Zimmerman, better known as Bob Dylan, 1941)

New times require new approaches. In our paper, we will describe a fundamental societal change that can have a significant impact on the way we view and...

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