I hadn't really thought about that! The organisational impact of research ethics

Ethical behaviour can have very positive impacts on corporate performance. It can result in higher employee motivation and involvement, lower staff turnover and even a better bottom line.

I hadn't really thought about that! The organisational impact of research ethics

Agnes NairnEM Lyon Business School, France

Marie-Agnes BeetschenUnited Kingdom

INTRODUCTION

The ethics of research is coming under increasing scrutiny from European and US governments and consumers are becoming more sensitised to their rights in general and their internet privacy rights in particular. Over the past few months the research profession has witnessed heated exchanges in conference halls around new digital techniques. What should we scrape from websites? If a consumer agrees to sign us up as a friend on Facebook can we use the data her...

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