As stimulating as black coffee - Communications that are hard to sleep after
Lucy DavisonKeen as Mustard Marketing Ltd, United Kingdom
INTRODUCTION
When I was working at design agency Coley Porter Bell in the 1990s I saw my first research presentation. Although nearly 20 years ago, the memory is very clear in my mind. It was delivered by a very nice woman from a leading, global research agency. The data was interesting, but the content was muddled. It went on for a very long time. We stopped for tea and then it went on some more. There was no...