The why instead of what of consumer behaviour - An evolutionary-based new model
Jan Guus Waldorp and Marie-Anne SimonsAIMGen Lab, Netherlands
H.B.M. van de WielUniversity of Groningen, Netherlands
INTRODUCTION: EVOLUTIONARY SCIENCES FOR CONSUMER INSIGHT
“Early Man Goes to Market”is the title of a painted rock piece that looks like a prehistoric cave painting and was said to have been found in the Peckham district south of London. The piece, depicting a human with a shopping cart, showed up mysteriously in the British Museum in 2007. Although obviously our early ancestors did not walk around pushing...