The why instead of what of consumer behaviour - An evolutionary-based new model

With market trends happening on a global level and social media platforms gaining significance, there is a growing need for global insight in unconscious consumer motivation.

The why instead of what of consumer behaviour - An evolutionary-based new model

Jan Guus Waldorp and Marie-Anne SimonsAIMGen Lab, Netherlands

H.B.M. van de WielUniversity of Groningen, Netherlands

INTRODUCTION: EVOLUTIONARY SCIENCES FOR CONSUMER INSIGHT

“Early Man Goes to Market”is the title of a painted rock piece that looks like a prehistoric cave painting and was said to have been found in the Peckham district south of London. The piece, depicting a human with a shopping cart, showed up mysteriously in the British Museum in 2007. Although obviously our early ancestors did not walk around pushing...

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