eBay Australia & New Zealand: How eBay sparked Australia's first cyber Christmas
Agency: Leo Burnett Pty Lt
Advertiser: eBay Australia & New Zealand
Author: Luke Atkinson
Total Campaign Expenditure: $500,000-$1 million
STRATEGIC COMMUNICATIONS CHALLENGE
Christmas Cheer for Bricks and Mortar Retailers
Christmas is undoubtedly the most important and most competitive time of year for retailers. Desperate to shower our friends and loved ones with gifts (while quietly hoping we're going to get whatever our heart so desires), we spend an astounding $28.2 Billion (Oct - Dec 20091) over the Christmas period.
Problem One: At...