eBay Australia & New Zealand: How eBay sparked Australia's first cyber Christmas

Christmas is the strongest time of year for retailers but, eBay, the online auction site, was facing a number of obstacles in Australia.

eBay Australia & New Zealand: How eBay sparked Australia's first cyber Christmas

Agency: Leo Burnett Pty Lt

Advertiser: eBay Australia & New Zealand

Author: Luke Atkinson

Total Campaign Expenditure: $500,000-$1 million

STRATEGIC COMMUNICATIONS CHALLENGE

Christmas Cheer for Bricks and Mortar Retailers

Christmas is undoubtedly the most important and most competitive time of year for retailers. Desperate to shower our friends and loved ones with gifts (while quietly hoping we're going to get whatever our heart so desires), we spend an astounding $28.2 Billion (Oct - Dec 20091) over the Christmas period.

Problem One: At...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands