Panel Doubling Operation. Meter sample size and effects on the quality of planning
Walter PanciniAuditel, Italy andGiovanni RampiAGB Italia Group, Italy
BACKGROUND
In 1984, when Auditel was established, a very hard-fought battle was on for audiences - a nothing-barred battle. Data produced by different methods were exchanged like stone-throws by public and private networks.
Finally, the will for an agreement prevailed and the parties sat at a peace-making table with the aim to set up an organization able to measure television audience in Italy in an impartial manner. This organization would be governed equally by all...