Adstats: Online video

Online video adspend growth is set to hit 52% in the US in 2011, compared to a rise of just 20% for online as a whole.

Adstats: Online video

Use of online video advertising is rapidly increasing among digital marketers.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Predicted US online ad spend by format
  • US online video ad growth
  • US online ad spend by format
  • Effectiveness of online ads vs. select media
  • Usage of video ad formats
  • Planned shift in adspend to online video
  • Number of online video viewers
  • Online video viewers by age

Key points include:

  • In all, online video adspend growth is forecast to hit 52% in the US in 2011,...

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