Data integration: Visualise the data

Data visualisation as a term is being mentioned in boardrooms, in creative brainstorming sessions and at business conferences around the world, but as a practice area, it still lacks definitions and principles.

Data integration: Visualise the data

John LowellSVP

Marketers must think about data as a medium to find and tell new stories that inspire effective and efficient marketing.

Data visualisation is increasingly becoming a mainstream term, expanding beyond its roots in interactive design and creative programming. It is mentioned in boardrooms, in creative brainstorming sessions, and at business conferences around the world. But for all the attention data visualisation is getting, as a practice area, it still lacks definitions and principles. For many, it either lives in the unachievable realm of art or, on the opposite spectrum, as part of...

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