Communications strategy: Data-centric

Clients' business are becoming more challenging with uncertain markets and nervous consumers, where profitability and proof of effectiveness have never been more highly sought after.

Communications strategy: Data-centric

Dan HagenMPG Media Contacts

Marketers are drowning in a sea of data, but if you can collate it, analyse it and generate real insight from it to inform your brand communications strategy, the pay-off can be huge.

Data and its use is perhaps the biggest challenge facing brand communicators today. You might think that a bold statement considering the explosive growth of the internet, or the advent of social media or the fact that 2011 might really be the year of mobile. But remember, as these new channels develop, they bring more data scrabbling along on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands