TV's social X Factor
Mark WestabySpectrum
Social media conversations around TV shows add value to ads in programmes, which television companies and buyers need to account for in their planning
It was not so many years ago that industry commentators were predicting the end of television, with TV sets to be replaced by personal computers and programmes to be replaced by content downloaded from the worldwide web. Then something happened, which, although we were not aware of it at the time, would help to keep TV at the heart of home entertainment and maintain TV advertising as a critical...