Finnair: Local Heroes

Finnish airline Finnair runs flights from Manchester and Dusseldorf to Asia, via Helsinki, yet the brand is relatively unknown.

Finnair: Local Heroes

SEK & Grey Oy

The Local Heroes campaign made Finnair one of the most preferred airlines from Europe to Asia in Manchester and Düsseldorf.

Flying the short northern route, via Helsinki, Finnair’s commercial strategy focuses on business travel between Europe and Asia. Finnair’s competitive advantage is especially relevant for people traveling from cities in Europe that don’t have direct flights to Asia.

The challenges were to get Finnair noticed and remembered by people who frequently fly to Asia on their preferred airline; to build credibility for an unfamiliar airline from Finland and ultimately get Finnair on their...

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