How FedEx has built social media into its business
As Federal Express’s Director of Digital and Social Media Engagement, Renée Horne carries a portfolio much like other interactive officers. She oversees the use of multimedia content, digital channels, and all sorts of social technologies to stay in touch with – and on top of – current and potential customers.
And she does so from a clear starting point: “Digital media has driven a fundamental shift in the flow and management of information – and how consumers expect to interact with brands and each other online.”
At FedEx,...