How FedEx has built social media into its business

This report from the ANA's Digital & Social Media Conference covers the presentation of Federal Express’s Director of Digital and Social Media Engagement, Renée Horne.

How FedEx has built social media into its business

As Federal Express’s Director of Digital and Social Media Engagement, Renée Horne carries a portfolio much like other interactive officers. She oversees the use of multimedia content, digital channels, and all sorts of social technologies to stay in touch with – and on top of – current and potential customers.

And she does so from a clear starting point: “Digital media has driven a fundamental shift in the flow and management of information – and how consumers expect to interact with brands and each other online.”

At FedEx,...

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