China's new information sources: how netizens view microblogs, social networks, video sites and mobile

Tencent's Virtual World Real Trust survey was set up to investigate online attitudes and behaviour in China's Tier 1 to Tier 4 cities.

China's new information sources: how netizens view microblogs, social networks, video sites and mobile

Tencent, owner of the QQ instant messenger and online portal, is one of China's leading internet companies. Its Virtual World Real Trust survey was set up to investigate online attitudes and behaviour in China's Tier 1 to Tier 4 cities. The study interviewed 3,133 people in nine cities.

Part of the study looked at the role of some of the digital platforms that have emerged in China in the past few years. A market that was once dominated by big internet portals is now teeming with...

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