Nice package: Six principles of good packaging design
Ben Chandler Landor Perspectives 2010
Packaging gets a bad wrap (pun intended)—for everything from destroying the planet to creating an unpleasant sea of “white noise” in the supermarket. The majority of packaging does deserve our derision, however; it’s often bad for the environment, frustrating to open, or just plain ugly.
So when consumers encounter packaging that’s a pleasure to open, easy on the eye, and environmentally conscious, it can have a genuinely positive effect on your brand. What defines a great piece of packaging?
1. SIMPLICITY
It’s a rare person who...