Five reasons not to have a green brand (and why those reasons are wrong) (Landor Perspectives 2010)

Russ Meyer from Landor Associates attempts to rebuff the myths about green brands held by some executives, which then prevent companies from becoming green leaders.

Five reasons not to have a green brand (and why those reasons are wrong)

Russ Meyer Landor Perspectives 2010

Every day another study is published about some aspect of environmental sustainability. As more facts emerge on this quickly evolving topic, many assumptions held by executives about going green are being challenged. Several of the most widespread myths about green brands can be refuted with recent data from Landor's 2009 ImagePower® Green Brands Survey, as well as data from other current research. By continuing to believe in outdated myths, corporate executives are missing opportunities to generate top and bottom-line growth,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands