No contest: Twitter and Facebook can both play a role in branding
Allen Adamson Landor Associates
For a week or so it seemed that the number of articles in the news about Twitter was going to surpass the number of articles relating to swine flu.
What is it about Twitter's mini-diarists with their 140-character missives that have gotten our shorts in such a twist? What is it about the 14 million users and counting that has this newest form of social media fast closing in on Facebook for popularity? Will it replace this longer-form venue as the public's desire...