Is the red carpet fading? - China's evolution and engagement with the world: Imperatives for MNCs in China

Saurabh Sharma and Mickey Chak from Ogilvy & Mather illustrate fundamental principles for multi-national companies (MNCs) to follow when engaging with China and propose better ways of working with the Chinese government.

Is the red carpet fading? – China's evolution and engagement with the world: Imperatives for MNCs in China

Saurabh Sharma and Mickey Chak Ogilvy

Contents

  • Introduction
  • The Evolution of China and the Chinese Economy
  • Globalization of China's Needs and Globalization of Chinese Corporations
  • Building China 1.2
  • Recommendations
  • Conclusion

Executive Summary

Many foreigners and expats think Chinese are dumb or strange or both. They think that China is a sinister force and that the average Chinese is poor and are frustrated with the lack of freedom and self-expression. Similarly most of the MNCs think that the Chinese government is unfair...

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