Nigella Quick Collection: The extra ingredient that made all the difference
Simon WassefAKQA
SYNOPSIS
There are apps that are so clever we wonder how we eversurvived without them.
For our industry, apps present an exciting opportunity because we can use them to create value for our clients by offering consumers a service that – if it’s good enough – they’ll pay for.
But we’re getting so good at thinking up new apps that we sometimes forget the real-life context in which an app will be used.
Awesomely clever in agency-world can be fundamentally flawed in the...