Walkers: Sandwich

Walkers, the snack food manufacturer, wanted to target the lunchtime market - the biggest snacking occasion for UK consumers, and one in which it had seen steady long-term decline in share.

Walkers: Sandwich

Tom WhiteAbbott Mead Vickers BBDO

SUMMARY:

Walkers ‘Sandwich’ was a warm-hearted engagement idea born out of a cool and calculating planning insight.

Our objective was to help Walkers sell more crisps at lunchtime.

We understood that our solution lay not only in helping consumers make this link but, crucially, in influencing the in-store environment to get Walkers displayed next to Sandwiches in meal deals.

We weren’t afraid break the mould of the UK’s longest running TV campaign; planning was fearless in pushing for the right kind of idea to influence the people that really mattered - the...

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