Giving Yeo Valley Organic the X Factor
Simeon AdamsBartle Bogle Hegarty
SUMMARY
This is the story of the Yeo Valley Organic campaign, one of the most talked about and successful campaigns of 2010.
It’s a great demonstration of how focussing all media investment behind one media property can create disproportionate value for a brand and how it can create an opportunity to engage mainstream Britain in a way that many industry observers believed was no longer possible.
It extols the value of working in partnership with media owners – in this instance, to unlock equity beyond advertising that can...