The Green Bottle story
Bruno FrankelMother Advertising Ltd
SUMMARY
Ever lie awake wondering what you’ll do for a living when advertising goes belly-up? Or when Account Planning dies (again)? Well, this story about a humble test market study for a brand you’ve not yet heard of, might just help.
This tale demonstrates how the skills we all developed when planning advertising, might just make us useful in another field. A field that’s showing no signs of abate. The field of venture capital.
And not just ‘useful’ as a resource for the money men. But actually better than them at...