Because it's worth it: why luxury brands should try harder in digital

Speaking at a WPP retail conference in London, JWT CEO in France, Frederic Winckler, stated that luxury brands made a late entry to the online world and have been rapidly catching up to their FMCG cousins.

Because it’s worth it: why luxury brands should try harder in digital

Jo Bowman

Luxury brands made a late entry to the online world and have been rapidly catching up to their FMCG cousins. But too much of their work is self-serving and fails to justify their premium pricing. That's the view of JWT's CEO in France, Frederic Winckler, who spoke at a recent WPP retail conference in London.

High-end makers of fashion, jewellery and services have overcome their initial fears that the internet was a poor conduit for their exclusive offerings and are making significant investments in web sites...

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