Launch of Google Plus

Brooke Lonegan, Marion Chomse and Ilina Kuriashkina

This article from Mindshare provides an overview of Google+, Google's new social networking platform.

Launch of Google Plus

Brooke Lonegan, Marion Chomse and Ilina Kuriashkina

BACKGROUND

Last week Google launched its long awaited answer to Facebook. Google+ is a new social network platform that it believes will make sharing and connecting easier for consumers. Google’s view is that “online sharing is awkward” due to the virtual worlds inability to emulate the real world’s social norms, particularly our ability to intuitively manage privacy and sharing. Google+ solves this by integrating a number of new social features, including allowing consumers greater control over whether their shared content is public or private. A year in the making,...

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