Useful Advertising for print and digital - Åkestam Holst at the Cannes Lions International Festival of Creativity
Joseph Clift
The seminars hosted by agencies at the 2011 Cannes Lions International Festival of Creativity had one prevailing theme: the existential challenge facing the industry in the wake of the digital revolution.
Today, the traditional ad agency retains creative leadership on print, TV and billboard campaigns. But this is not the case for the online and mobile channels, where agencies are fighting a turf war with everyone from small app developers to tech behemoths such as Google to become established as the primary provider of digital marketing services.
In an...