An overview of Chinese digital marketing - GroupM at the Cannes Lions International Festival of Creativity

Joseph Clift

A conference report on GroupM's presentation at the Cannes Lions. Topics covered include the difficulty for global brands of breaking through to the Chinese market, best practice for digital campaigns in China, and a rundown of the biggest local tech firms, including Renren, Baidu and Taobao.

An overview of Chinese digital marketing - GroupM at the Cannes Lions International Festival of Creativity

Joseph Clift

China had a big presence at this year's Cannes Lions International Festival of Creativity. Not only did Chinese companies host some of the conference floor's most-popular stands, but the world's most populous nation's status as a fast-rising economic superpower was a popular subject at seminars and workshops thoughout the week.

GroupM, in its capacity as China's leading media agency, gave some hard data to back up the buzz in its presentation to delegates, given by Tony Chen, managing director of GroupM Interaction.

China: The...

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