Outdoor Lives and Outdoor Advertising in Singapore

A summary of consumers' everyday lives in Singapore and how they interact with different media from Kinetic's "Moving World Asia".

Outdoor Lives and Outdoor Advertising in Singapore

Kinetic's 'Moving World Asia' research looks at consumers' everyday lives, and how they interact with different media, in five key markets: Hong Kong, Malaysia, Singapore, Thailand and the Philippines. The study's themes include urbanisation, rise of leisure time, travel, shopping and technology.

Singapore is a destination for skilled immigrants – 80% of new immigrants in 2009 had post-secondary education qualifications. The city is well known for both its shopping and its food. In recent years Orchard Road has seen a string of upmarket malls open, forming a landmark shopping destination. Transport infrastructure is...

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