Seven Big Ideas - Peck & Peck: That Certain Kind of Woman
Peggy Wasley
After I heard that Peck & Peck's advertising had been chosen as one of the Big Ideas to be presented to the Central Region Meeting of the A.A.A.A., I began to wonder why. A rather small retail operation mingling with the giants of industry? A fashion account rubbing shoulders with corporate thinking? A 100% woman-oriented message in this man's world? What is it about this rather square, often controversial, but fantastically successful campaign that makes it rate?
Very simple. Like all good campaigns it reflects a...