The Big Idea - Westinghouse Major Appliances: A Lot of Good Little Ideas

Chester L. Posey

Senior Vice President of McCann-Erickson, Chester L. Posey, gives a speech at the 1965 Eastern Annual Conference of the American Association of Advertising Agencies (4A's) about the creative communication strategy for the consumer appliance manufacturer, Westinghouse.

The Big Idea - Westinghouse Major Appliances: A Lot of Good Little Ideas

Chester L. Posey

I can't let this opportunity go by without commenting on Carl Nichols' choice of subjects for today's creative session. I am sure all kinds of flowery adjectives will be used to describe this program; but the ones that come first to my mind are hardly what Carl might expect – they are such words as sneaky, subversive and even sadistic.

I have been sitting here – as I suspect many of you have – pouring over my own...

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