The Big Idea - Green Giant Foods: Jolly Green Giant.

Robert J. Noel from Leo Burnett speaks at the American Association of Advertising Agencies (4A's) 1965 Eastern Annual Conference about his agency's 'Big Idea' behind Green Giant Foods - the Jolly Green Giant.

The Big Idea - Green Giant Foods. Jolly Green Giant.

Robert J. Noel

I was walking along minding my business when this big green hand taps me on the shoulder and a voice says –

Bob, baby, I want you to go down to New York and tell 'em about me and how I am in television.

Not me, Giant, I said. Things are bad there.

The Fair has closed, the water's law, Stengel has retired and there's a fella running for mayor who's barely 5 feet fall.

So the Giant, who always was a guy you could talk to...

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