Twelve Big Ideas - Northern Tissue: Softness is Northern

M. David Keil.

In his speech to the American Association of Advertising Agencies (4A's) 1966 Central Region Annual Meeting, M.

Twelve Big Ideas - Northern Tissue: Softness is Northern

M. David Keil.

Today, I feel a good bit like Maurice Chevalier. You all know him – the eternally youthful boulevardier whose theme song is, "Thank Heaven for Little Girls."

Now, I don't often feel like this. First of all, I'm pretty sure I don't know as much about little girls, or big ones for that matter, as Maurice. And secondly, I'm sure I haven't made as much money out of the entire subject as has Mr. Chevalier.

But I work with a company that does know a lot about little...

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