The Big Idea - Testing The Way To Success
Constantine Karvonides and Lewis M. Smith Jr.
Our agency specializes in direct response advertising. In print media, our ads are the ones accompanied by a coupon or a bound-in reply card; in both print and broadcast, the advertising message is always geared to generating a direct transaction between the consumer and the advertiser. In all cases, effectiveness is measurable.
Since we can count actual returns, and evaluate them, we conduct tests of all kinds – usually on a split-run or regional basis – in daily newspapers, in magazines and...