Eli Lilly - Those Fourteen Words
Peter Geer
When I saw the category heading under which my talk was billed and the advance program notes for today's meeting, I was enormously pleased. The Eli Lilly Campaign (See Slide #1 Center Fold) that I am here to speak about is listed under "Public Service," and no one could have paid it a nicer compliment, though of course, it is no more a public service campaign than, say, "Diamonds are forever" is a public service campaign.
Eli Lilly is one of the nation's leading pharmaceutical manufacturers, and as such, has considerable reason...