Eli Lilly - Those Fourteen Words

Peter Geer, president of Geer, DuBois & Company, talks about the campaign for pharmaceutical company Eli Lilly at the American Association of Advertising Agencies (4A's) Central Region Annual Meeitng in 1970.

Eli Lilly - Those Fourteen Words

Peter Geer

When I saw the category heading under which my talk was billed and the advance program notes for today's meeting, I was enormously pleased. The Eli Lilly Campaign (See Slide #1 Center Fold) that I am here to speak about is listed under "Public Service," and no one could have paid it a nicer compliment, though of course, it is no more a public service campaign than, say, "Diamonds are forever" is a public service campaign.

Eli Lilly is one of the nation's leading pharmaceutical manufacturers, and as such, has considerable reason...

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