The Big Idea - Canteen Corporation: The Parsley-Colored, Synergistic, Coin-Operated Syndrome

Vice President of Marsteller Inc., Ramon G. Gaulke, speaks at the 1969 Central Region Annual Meeting of the American Association of Advertising Agencies (4A's) about the 'Big Idea' behind the advertising of Canteen Corporation's food vending machines.

The Big Idea - Canteen Corporation: The Parsley-Colored, Synergistic, Coin-Operated Syndrome

Ramon G. Gaulke

This talk is titled ... THE PARSLEY COLORED, SYNERGISTIC, COIN-OPERATED SYNDROME ... and it's supposed to deal with a big idea.

Most really big ideas can be traced back to some given moment when a change took place in the market ...although the change often goes undetected until it becomes observable on someone's balance sheet. This particular case deals, in part, with vending machines – and they go back a lot farther than most of you would guess ... in fact there's been some...

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