Seven Big Ideas - Advertising Really Works! Thomas Industries Residential Lighting Division

Bruce Cole from Marsteller Inc. gives a speech at the American Association of Advertising Agencies (4A's) 1967 Central Region Annual Meeting about how an aggressive advertising and sales promotion campaign helped raise Moe Light to number one among builders.

Seven Big Ideas - Advertising Really Works! Thomas Industries Residential Lighting Division

Bruce H. Cole

My talk today is titled, "Advertising Really Works!". I would guess that only a few of you need any further assurance of that. We all know it works because that's how we sell our cars and our kids bicycles, and that may be how many of us got the jobs we have today or the ones we are going to have tomorrow.

For those of us who are engaged in industrial advertising or any of the other things that it may be called, a day to...

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