Twelve Big Ideas- Curad: The Ouchless Bandage
Robert Bassindale
I want to make it perfectly clear that I love the current age of visualenlightenment in the advertising business. A world in which a big idea can be conceived and born on a drawing board as easily as it can in a typewriter ... is my kind of world. I want to make it clear that I am happily, psychologically adjusted to this kind of world because if I don't, the rest of my talk might come off a bit "reactionary" to some of the more revolutionary thinkers among...