Women: What's on Their Minds

In a speech given in 1982, President of Ms Magazine, Gloria Steinem, explains what's really on women's minds and how they can be reached.

Women: What's on Their Minds

Gloria Steinem

... You think that Leonora really tried to commit suicide. We all know she was just making a gesture. And you needn't worry about the age part because at age 40 I started to say in public how old I was since it still is something more of a problem for women than it is for men. People used to say to me, kindly, "Oh, you don't look 40," and I would say, "Well. this is what 40 looks like. we've been lying for so long, who would know?"

I've been asked to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands