The Critical Generation
Leo Burnett
I guess my principal qualification for being up here today on the 50th Anniversary of the 4A's is that my own experience in this business started just a half century ago.
I entered it to make money.
I was earning $18 a week as a reporter on the Peoria Journal. Obie Winters, a classmate of mine at the University of Michigan, was in Detroit making $40 a week at Packard, with privileges at the D.A.C. to boot, and thought that the automobile industry was here to stay. The upshot of it was that I got...