Time For A Change

Edward L. Bond Jr.

The chairman of the American Association of Advertising Agencies (4A's) and Chief Executive Officer of Young & Rubicam, Edward L.

Time For A Change

 Edward L. Bond Jr.

It is TIME FOR A CHANGE. Time for a numberof changes in the advertising agency business. And why not? Everything else in the world is changing – from the people in it to the institutions they have created. Other businesses are changing. Proliferation and diversification, technological advances, increased population and the spreading of wealth are all leaving their mark on the way that business is conducted today. The advertising business is no different. Of course, there has always been change, but it has never been as rapid...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands