Time For A Change
Edward L. Bond Jr.
It is TIME FOR A CHANGE. Time for a numberof changes in the advertising agency business. And why not? Everything else in the world is changing – from the people in it to the institutions they have created. Other businesses are changing. Proliferation and diversification, technological advances, increased population and the spreading of wealth are all leaving their mark on the way that business is conducted today. The advertising business is no different. Of course, there has always been change, but it has never been as rapid...